SXSW 2010 is kicking

SXSW Music 2010Demographics

Total conference registrants: 29,572 (31,050 w/ artist registrations)

Ages:
Under 21…..1%
21-30………31%
31-40………35%
41-50………22%
50+…………11%
Income:
Under $35,000…12%
$35-50,000……..15%
$51-70,000……..15%
$70-100,000……18%
$100,000+………41%

Showcasing Acts: 1,987 (575 were international)
Music Showcase Stages Participating: 88
Music Conference Participants: 11,687 (with band registrations 13,165)
Approximate Number of Music Media in Attendance: 2,346
Approximate Number of Music Trade Show Attendees: 16,400
Number of Music Trade Show Exhibit Spaces: 155
Number of Foreign Countries Represented: 49

Geographic Breakdown by Percentage of Total Music Registrants:
– Southwest 26% – International 22%
– West 21% – Southeast 7%
– Northeast 18% – Midwest 6%

• First SXSW Music Conference and Festival: 1987

• Registrants in 1987: 700

• Registrants in 2009: 12,000

• Festivals inspired by SXSW: North By 35 (NX35) in Denton, Texas; North By Northeast (NXNE) in Toronto, West By Southwest (WXSW) in Tucson, Ariz.

• Estimated direct economic stimulus (2007): $110 million US

• SXSW has been a world leader in showcasing technological advancements, tie-ins and applications related to the music industry and the digital age. The festival was on the cutting edge of the debates about Napster, torrents, social networking and more.

09:00 PM on Tuesday March 16,2010
SXSW Film Closing/Music Opening Party hosted by VH1 and YouTube
Maggie Mae’s
Music Party

Kick up your heels at the bash that officially closes the 2010 SXSW Film Conference and kicks off the 2010 SXSW Music Conference. Good company and complimentary food and beverages are sure to make this an unforgettable event.

K2 | Spice | Synthetic Marijuana | Ill-Legal High

K2 Standard: contains a proprietary
blend of herbs and extracts including :

Canavalia rosea –
SEEDS ARE TOXIC.

Clematis vitalba –
Clematis is also known as Poor Man’s Friend and Boys Baca – referring to the stems being used as a tobacco substitute. However, all parts of the plant are toxic to a certain degree. Flowers were also used as a substitute for tea. TOXIC IF EATEN.

Nelumbo nucifera –
n/a.

Pedicularis grandifolia –
n/a.

Heimia salicifolia –
No adverse side-effects or after-effects are known. This plant is not known to be particularly toxic, although prolonged use can negatively affect memory.

Humulus lupulus –
Hop (Humulus lupulus) is cultivated for its use in beer-making. It is also used as an ornamental vine in many areas. Hop pickers can develop dermatitis from working with common hop plants

Lavender –
n/a.

Leonurus sibiricus –
No truly toxic dosage is known massive overdoses fed to rats during experiments did not produce death. Because the effects of the pure herbage are not especially pronounced, they can be synergistically potentiated by mixing with other herbs.

Ledum palustre –
Wild rosemary is used in beer for it’s pleasantly fresh and spicy aroma, its bitter taste and also its enjoyable narcotic properties. It should not be used in excess as it is somewhat toxic and can cause headaches.

Solillaquists of Sound are moving to Austin, TX..

Over the better part of a decade, Anti-/Epitaph recording artists Solillaquists of Sound have built a movement in their hometown of Orlando that’s transcended music alone. By contributing their skills, interests, and unique personalities to the city in which they live, Solilla’s four members have built a strong and long-lasting community of friends, family, and fans. Just as they’ve always approached other facets of their career, with unorthodox methods, the Solillaquists of Sound are now introducing an outside-the-box approach to promote their latest album, “No More Heroes”. With the Hometown Heroes Tour, Solilla will establish themselves in some of the country’s most culturally vibrant cities through a month-long residency in each town. SoS will live in each community and integrate what they do into that place’s already existing art, music, and cultural scene. In essence, reinventing the way a group can tour. “In the time that we spend in Austin, we hope to develop a relationship with the community that the normal, ‘one-day-in-and-out’ national tour schedule doesn’t allow,” says DiViNCi, producer/MPCist for Solillaquists of Sound. “Not just a ‘Hi, do the show, Bye’ routine, but a deeper connection with the fans and the scene that they have created/belong to.” Starting February 27, 2010 SOS will be living and working in Austin for a period of four weeks, culminating with a showcase at this year’s South By Southwest Festival. In the weeks leading up to the event, Solillaquists will appear and perform at local events, promote the showcase through radio appearances and in-stores, teach classes, organize lectures, connect with art groups in the community and engage in recreational activities with fans. And it doesn’t stop there – the Solillaquists plan to take this method of touring to other US cities later this year. The group will also be implementing this movement overseas, as they are relocating to France for a month immediately following their Austin adventure. “The connection that we create with these cities and the relationships that we develop all tie into breaking down the wall between us and our fans,” says DiViNCi. “That element is going to play a massive role in the theme and direction of our next album.” [b]AUSTIN, HERE’S WHAT WE NEED FROM YOU:[/b] • A Place(s) to stay: No “Hometown Heroes” stop would be complete without the “HOME”. We are looking for a place (or places, if need be) to post up while we are in your town – a comfortable, smoke/drug-free environment for us to lay our busy heads. • Shows and Events: No one knows your scene better than you, so please feel free to school us on what your community has to offer. Whether it be dope restaurants, stores, weekly events, schools, events we can judge/host (i.e. MC battles), Open Mics, Skate Parks, Farmer’s Markets, or radio stations, let us know what is going on in Austin. • ATTENTION LOCAL ARTISTS; We want to perform with you! Normally, when we roll through your city we are looking for local openers to share our stage with. But on the Hometown Heroes tour, we are paying respect to you on your home turf. If you would like us to open for you, play at your house party, or provide the soundtrack to your cousin’s bat mitzvah, this is the perfect opportunity to make it happen. Hit us up and we will work out the details. In closing, if you happen to see or know of any other ways that we could integrate with your culture beyond what we have mentioned, please feel free to hit us up with your suggestions. SEE YA SOON!!! Also in case you missed it check this out: -DiViNCi www.solilla.com

Austin Cypher – Underground Hip Hop alive and active

Building on the Capitol Steps
By Scott Kelly

Around 9:00PM on any given Tuesday night, an open group of MC’s redefine free speech on the steps of the Capitol building. Unabridged, unabashed and unhinged, the Capitol City Cypher is all about rhyme skills, networking and perfecting the craft in a truly Austin environment.

The Cypher is a place where any MC, established or not, can come test his mettle. The atmosphere is more supportive than many close-circuit cyphers that may be less open to outsiders – here, anyone is welcome and the only measure of a man is his mouth.

“It’s not really about battling,” cypher founder Greg Levin says, “It’s about building. Guys who can’t afford studio time and want to network, or who want to work on their freestyles, they can come here and really get better at what they do.”

Most hip hop heads consider freestyling a crucial part of one’s mic skills and an integral part of b-boy culture, something that Greg has been fascinated by since hip hop exploded in the early 80’s. From Long Island to NOLA and finally to Austin, Greg has seen many hip hop scenes flourish and is drawn to Austin’s unique style.

“The cypher is definitely a democracy. There are no rules or regulations, we just started coming here [to the Capitol] and more and more rappers started showing up. Then we started getting crowds,” Greg says.

Even though Austin is considered a music mecca, hip hop is often not given its place on the plate. That doesn’t stop these MC’s from infusing their craft with the same free-spirited energy that has made quality music synonymous with Austin.

“It’s something that I know can be changed,” standout artist and cypher regular Doc Deuce says. “There’s a lot of talent in Austin and someone will blow up soon.”

Austin has struggled to find a name and place for itself among the crowded local music scene, but the building they rap in front of isn’t the only piece of Renaissance Revival situated downtown. Stylistically the rhyming is coming from West Coast conscious hip hop more than the Dirty South that the region is known for, although each rapper is cultivating his own unique blend.

It’s a place people can come and see some of their favorite local MC’s in a smaller setting, really doing their thing among peers. Touring emcees will drop on through and producers come by to feed some new beats to the hungry artists. The group is welcoming to bystanders and can’t help but draw a crowd.

“The Cypher is a beautiful thing,” Doc Deuce says, “I’d like to invite you all to the Capitol steps so you can see what we’re really building here.”

The Austin Hip Hop Scene

Something needs to change. But what? what needs to change about the Hip Hop scene in Austin. Maybe it needs to die and rebuild. Does Austin have a need, a want for a legit Hip Hop scene because news to everyone; THERE ISNT ONE. It does not exist. What I do know is that someone needs to take it to the next level. There is not that one artist in Austin that everyone looks to for some good music. That needs to happen some day. So. here is the question. Who is it? Who is the best that Austin has to offer? Who has the most potential to take it to a national platform? Who has the most talent? Who is going to bring that next trend? That next style up to the plate…… the answer is “The so Called KINGS”. Mixed with a sense of humor and darkness “The so Called KINGS” bring a new dynamic to the Austin HIp Hop scene. Being that the group is originally from PA; the music is a mix of NY style lyrics and laid southern swagger.

myspace.com/katonemusic